Online workshop: Creating an online fundraising campaign
With the COVID-19 crisis affecting the entire world and bringing so much uncertainty about the future, there has never been a greater need for NGOs to secure the funds they need for their work. But where to get the funds? And how do you get to explore new avenues when everyone is looking for support?
One proven effective way is to create online campaigns using social media and email.
To support especially small and medium-size NGOs who serve young children, families and communities, ISSA and =mc Consulting offer this intensive 1-day online workshop. The day will be spread over two days to give you the chance to understand and practice key ideas.
Sign up if you want to find out the key principles to help you set up and maintain an online fundraising approach.
We will look at how to:
- Decide how to shape your campaign messages
- Who to target- and when it is worth buying ‘paid for’ opportunities?
- Set up a crowdfunding campaign with key elements to attract interest
- Shape messages that will appeal and engage online
- Decide gift levels and how to ram them using psychological approaches
- Support the campaign through Facebook, Twitter and more
- Sustain the campaign by converting initial donors to long-term supporters
The days will involve:
- Key practical advice for small to medium organisations
- Case studies of success
- Practical exercises and activities
- The chance to ask practical questions online
You will leave with the skills and confidence to promote your own campaign and possibly create sustainable income. Plus, a full set of notes.
Dates and time
The programme takes place on 23 & 25 June, 11.00-12.30 and 14.30-16.00 (Netherlands time) on both days.
The workshop is FREE for members of ISSA, AfECN, ANECD and ARNEC. Non-members can join for £97,61 (incl. VAT).
Bernard Ross, Director, =mc consulting.Bernard is a leading fundraising consultant at work with charities worldwide. He has developed successful online fundraising programmes for agencies as diverse as MSF international, UNICEF and Edinburgh Zoo as well as advising the small NGO invited as the case study.
Didi Ananda Devapriya, President of the Neohumanist Education Association. She leads an NGO in Romania, a longstanding member of ISSA which, among other initiatives, runs a Children’s Home (alternative residential care). She has established a successful fundraising programme based online.
Secure your place