Sweet Dr. Citko, a character created and designed by Step By Step Macedonia, has been the public face of a viral Facebook Campaign to advise adults on how to encourage the children in their lives to have healthier reading habits. As part of the USAID Readers and Leaders project, over 5 days in December Dr. Citko delivered advice, tips and encouragement to adults on how to best engage their children with books. As the campaign gained momentum, families were encouraged to demonstrate their support by posting a Facebook photograph of themselves and a young child reading together: each family who posted a photography was rewarded by receiving a picture book from the Readers and Leaders Project. The campaign was embraced by families from all over Macedonia. An impressive 26,000 people were reached by the most viral post and it was shared 129 times. Watch a video highlighting the campaign here.